Acquire, process, and convert every lead that comes your way.

Privacy Policy

Effective Date: December 9, 2024 | Last Updated: May 2026

1. Who We Are

AutoDeck UK LLC is a Wyoming Limited Liability Company (Entity ID: 2024-001567598, EIN: 33-2298766) operating a dealer management platform for UK car dealerships. For the purposes of UK data protection law, AutoDeck UK LLC is the data controller.

Contact: support@autodeck.co.uk

2. Information We Collect

We collect and process the following categories of personal data:

Information you provide directly:

• Full name, email address, phone number
• Business name, address, and registration details
• FCA registration number (where applicable)
• Payment and billing information
• Vehicle stock data, descriptions, and images
• Customer and lead records you enter into the CRM
• Communications with us (emails, callback requests, support tickets)

Information collected automatically:

• IP address and approximate location
• Browser type, operating system, and device information
• Pages visited, features used, and interaction patterns
• Referral source and session duration
• Cookies and similar tracking technologies (see our Cookie Policy)

3. How We Use Your Information

• To provide, maintain, and improve our dealer platform services
• To build and host your dealership website
• To operate the AI chat agent and lead response systems on your behalf
• To manage your CRM, pipeline, and appointment scheduling
• To process vehicle lookups via DVLA, MOT, and valuation services
• To send service-related communications and notifications
• To process payments and manage your subscription
• To provide customer support and respond to your requests
• To detect, prevent, and address fraud or technical issues
• To comply with legal obligations

4. Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR:

• Contract: Processing necessary to provide our services to you
• Legitimate Interests: Platform improvement, security, fraud prevention, and business analytics
• Consent: Marketing communications (you may withdraw consent at any time)
• Legal Obligation: Compliance with applicable laws and regulations

5. Data Sharing and Third Parties

We do not sell your personal data. We may share data with the following categories of third parties:

• Infrastructure Providers: Cloudflare (hosting, CDN, security)
• Vehicle Data Services: DVLA, MOT history providers, vehicle valuation services
• Payment Processors: For subscription billing
• AI Service Providers: For operating chat agent and listing description features
• Law Enforcement: Where required by law or court order

6. International Data Transfers

As AutoDeck UK LLC is incorporated in Wyoming, USA, some data may be transferred to and processed in the United States. We ensure appropriate safeguards are in place in accordance with UK GDPR Article 46, including standard contractual clauses where applicable.

7. Data Retention

We retain your personal data for as long as your account is active. After account closure, we retain data for up to 6 years to comply with legal, tax, and regulatory obligations. Anonymised analytics data may be retained indefinitely.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of your personal data
• Right to Rectification: Correct inaccurate or incomplete data
• Right to Erasure: Request deletion of your data (subject to legal obligations)
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests
• Rights related to automated decision-making: Our AI features assist but do not make solely automated decisions with legal or significant effects

To exercise any of these rights, contact us at support@autodeck.co.uk. We will respond within one calendar month.

9. Data Security

We implement appropriate technical and organisational measures to protect your data, including encryption in transit (TLS), access controls, regular security reviews, and infrastructure provided by Cloudflare with enterprise-grade protection.

10. Complaints

If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

11. Changes to This Policy

We may update this policy from time to time. Material changes will be communicated via email or a notice on our platform. The latest version will always be available on our website.

Terms of Service

Effective Date: December 9, 2024 | Last Updated: May 2026

1. Introduction

These Terms of Service ("Terms") govern your access to and use of the AutoDeck dealer management platform ("Platform") operated by AutoDeck UK LLC, a Wyoming Limited Liability Company (Entity ID: 2024-001567598, EIN: 33-2298766). By accessing or using our Platform, you agree to be bound by these Terms.

2. Definitions

• "Platform" means the AutoDeck dealer management system, including websites, APIs, AI agents, CRM, and all related services
• "Dealer" / "You" means the individual or business entity subscribing to our services
• "Content" means any data, text, images, or materials uploaded to or generated through the Platform
• "Services" means all features and functionality provided through the Platform

3. Eligibility

Our services are designed for UK-based car dealerships and motor trade businesses. To use the Platform, you must be at least 18 years of age, have the legal authority to bind your business entity, and operate a legitimate motor trade business.

4. Services Provided

AutoDeck provides a comprehensive done-for-you dealer platform including:

• Professional, SEO-optimised dealer website with custom branding
• AI-powered chat agent for 24/7 lead response
• Lead finder agent and lead marketplace access
• CRM and sales pipeline management
• Stock management with DVLA lookup, MOT history, and market valuations
• AI-generated vehicle listing descriptions
• Appointment, test drive, and viewing scheduling
• Messages inbox and automated reminders
• Dashboard analytics and real-time notifications
• Multi-language support and stock syndication
• Part exchange tools and finance integration
• Done-for-you setup with 24-hour go-live

5. Subscription and Payment

Services are provided on a monthly subscription basis. The current fee is as stated on our website at the time of subscription. Payment is due monthly in advance. We reserve the right to change our pricing with a minimum of 30 days written notice. All fees are exclusive of VAT where applicable.

6. Your Content and Data

You retain full ownership of all content you upload to the Platform, including vehicle listings, images, customer data, and business information. You grant AutoDeck a non-exclusive, worldwide licence to use, store, and process this content solely for the purpose of providing our services. You are responsible for ensuring you have the right to use and share any content you upload.

7. Your Obligations

As a user of the Platform, you agree to:

• Provide accurate and truthful information in all vehicle listings
• Comply with the Consumer Rights Act 2015 and all applicable consumer protection legislation
• Comply with UK GDPR and the Data Protection Act 2018 when handling customer data
• Maintain the security of your account credentials
• Use the Platform only for lawful purposes in accordance with our Acceptable Use Policy
• Not attempt to reverse engineer, copy, or redistribute the Platform

8. AI Features Disclaimer

Our AI-powered features (chat agent, listing descriptions, lead qualification) are designed to assist your business operations. While we strive for accuracy, AI-generated content should be reviewed before publication. You are ultimately responsible for all content published through your dealership website and communications sent to your customers.

9. Limitation of Liability

To the maximum extent permitted by law:

• Our total liability shall not exceed the fees paid by you in the 12 months preceding the claim
• We are not liable for indirect, consequential, incidental, special, or punitive damages
• We are not liable for any loss arising from vehicle data inaccuracies provided by third-party services (DVLA, MOT, valuation providers)
• We are not liable for lost profits, lost sales, or business interruption

Nothing in these Terms excludes liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.

10. Termination

Either party may terminate the subscription with 30 days written notice to support@autodeck.co.uk. We may suspend or terminate accounts that breach these Terms immediately and without notice in serious cases. Upon termination, you may request an export of your data within 30 days. After this period, your data will be deleted in accordance with our Privacy Policy.

11. Dispute Resolution

We encourage you to contact us first at support@autodeck.co.uk to resolve any disputes informally. If a dispute cannot be resolved informally, it shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Governing Law

These Terms are governed by and construed in accordance with the laws of England and Wales, without regard to conflict of law principles.

13. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes at least 30 days before they take effect. Continued use of the Platform after changes become effective constitutes acceptance of the revised Terms.

Cookie Policy

Effective Date: December 9, 2024 | Last Updated: May 2026

1. About This Policy

This Cookie Policy explains how AutoDeck UK LLC uses cookies and similar tracking technologies on our website (autodeck.co.uk) and dealer platform. This policy should be read alongside our Privacy Policy.

2. What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work efficiently, provide analytics information, and remember your preferences. Similar technologies include local storage, session storage, and pixel tags.

3. Cookies We Use

Strictly Necessary Cookies

These cookies are essential for the Platform to function and cannot be switched off. They include:

• Session cookies for maintaining your login state
• Security cookies for fraud prevention and CSRF protection
• Load balancing cookies for optimal performance
• Cookie consent preference cookies

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting aggregated, anonymous information:

• Pages visited and time spent on each page
• Click patterns and navigation paths
• Error reports and performance metrics
• Device and browser information

Functional Cookies

These cookies remember your choices and preferences:

• Language and region settings
• Display preferences and dashboard layout
• Recently viewed items and saved searches

4. Third-Party Cookies

Some cookies are placed by third-party services that appear on our pages:

• Cloudflare: Security, performance optimisation, and DDoS protection
• Cloudflare Web Analytics: Privacy-focused website analytics (no personal data collected)

5. Managing Cookies

You can control and manage cookies in several ways:

• Browser Settings: Most browsers allow you to refuse or delete cookies through their settings menu
• Device Settings: Mobile devices typically provide cookie controls within their operating system settings

Please note that disabling certain cookies may impact the functionality of our Platform, particularly session and security cookies that are essential for the service to operate.

6. Cookie Retention

Session cookies are deleted when you close your browser. Persistent cookies remain on your device for varying periods depending on their purpose, typically between 30 days and 12 months.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. The latest version will always be available on our website.

8. Contact Us

If you have questions about our use of cookies, please contact us at support@autodeck.co.uk.

Acceptable Use Policy

Effective Date: December 9, 2024 | Last Updated: May 2026

1. Purpose

This Acceptable Use Policy ("AUP") sets out the rules and guidelines for using the AutoDeck dealer management platform operated by AutoDeck UK LLC. This AUP forms part of our Terms of Service and applies to all users of the Platform.

2. Permitted Use

The Platform is provided exclusively for legitimate motor trade business purposes, including:

• Managing and marketing vehicle stock for sale
• Building and maintaining a professional dealership website
• Managing customer relationships, leads, and sales pipelines
• Scheduling appointments, test drives, and viewings
• Processing part exchanges and finance applications
• Communicating with prospective and existing customers

3. Prohibited Activities

You must not use the Platform to:

• Engage in any unlawful, fraudulent, or deceptive activity
• Publish false, misleading, or inaccurate vehicle listings or advertisements
• Misrepresent vehicle condition, mileage, history, or specifications
• Misrepresent your business identity, registration, or credentials
• Engage in clocking (odometer fraud) or any form of vehicle fraud
• Send unsolicited marketing communications (spam) to individuals who have not consented
• Collect, store, or process personal data in violation of UK GDPR or the Data Protection Act 2018
• Upload content that is defamatory, obscene, threatening, or discriminatory
• Attempt to gain unauthorised access to any part of the Platform, other accounts, or connected systems
• Introduce viruses, trojans, worms, malware, or other harmful code
• Scrape, harvest, or systematically collect data from the Platform without written permission
• Interfere with or disrupt the Platform, its servers, or connected networks
• Use the AI features to generate content that is misleading, discriminatory, defamatory, or harmful
• Resell, sublicence, or redistribute access to the Platform without written authorisation

4. Consumer Protection Compliance

As a motor trade professional, you are required to comply with all applicable UK consumer protection legislation when using the Platform, including but not limited to:

• The Consumer Rights Act 2015
• The Consumer Protection from Unfair Trading Regulations 2008
• The Business Protection from Misleading Marketing Regulations 2008
• The Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013
• FCA regulations where applicable to vehicle finance

5. Data Protection Obligations

When handling customer personal data through the Platform, you act as a data controller and must comply with UK GDPR and the Data Protection Act 2018. This includes maintaining appropriate legal bases for processing, responding to data subject requests, and implementing appropriate security measures.

6. AI Feature Guidelines

When using AI-powered features (chat agent, listing descriptions, lead qualification):

• Review all AI-generated content before publication
• Ensure AI-generated vehicle descriptions accurately reflect the vehicle
• Do not use AI features to generate content that could mislead consumers
• Be transparent with customers when they are communicating with an AI agent

7. Reporting Violations

If you become aware of any violation of this AUP, please report it immediately to support@autodeck.co.uk. We take all reports seriously and will investigate promptly.

8. Enforcement

We reserve the right to investigate any suspected violation of this AUP. Where a violation is confirmed, we may take one or more of the following actions:

• Issue a warning notice
• Temporarily suspend access to the Platform
• Permanently terminate your account
• Remove or disable offending content
• Report the matter to relevant authorities where required by law

In cases of serious or criminal violations, we may take immediate action without prior warning.

© 2026 AutoDeck UK. All rights reserved.